Eight Reasons Self-Publishers Fail ..
And the ease with which avoid these traps!
By Peter Bowerman
Common, easy to avoid errors. Self-publishers do all the time, and therefore, make the publishing process more difficult than it should be. No director is not clear from these errors guarantee riches beyond your imagination run wild, but clearly some of the most typical blocks out of their way.
Error # 1: You has written a book useless.
Hard? Maybe. But to be honest. If we talk about literature (fiction is different), if there is already 20 titles on the subject, that the world really need a 21? If so, how is yours different? In other words, write a book of people want to read. If there are no books on the subject, what could be a good thing, or it could be a sign that the market does not exist, is too expensive to reach or not to support the title well enough to profitable.
Error # 2: You have a bad cover of the book.
It is categorically impossible to overstate the importance of good coverage. More than 190,000 books are published each year. Those wholesale, distribution, inventory, and books for review are constantly looking for reasons to slaughter the herd. Coverage the best place to start. I've always been fascinated by self-publishers who invest a large amount of blood, sweat and tears into their books and then settle for a coverage crummy research.
A security policy: Until you know for a fact another way, suppose you, as a writer, I do not know if it was good design and hit one. coverage of hiring a design professional or ideally a full time developer, not your cousin who is artistic and not your printer internal panel (usually based on cutter templates working models, so that your book will not only look like an amateur but a bunch of others).
Do you have a bookstore in the neighborhood? " Check it out – with its designer, if possible – and study the books on the shelves where it is yours. When the cover Report your attention, why appeal to you and think about how to understand what works. If the designer can not go to the library to take notes on the covers that you like and send the links to Amazon or bn.com designer. Yes, get a professional coverage will cost more, but if they are in this game for the long term and make a few dollars, there will be a misery.
Error # 3: The title is lame.
Or low, bland, confusing, boring, or strange. Anything that can obstruct the potential of a book. If you wrote a book, how to make a promise: to show what is for the reader (eg, well-fed writer, the manager of one minute Chicken Soup for the Soul, Fix-It and Forget-it book income). Anime reader. If you are not simply in terms of creation of titles, hire someone who is, as a professional writer.
Error # 4: Not hiring an editor and proofreader.
I do not like the way your book is clean as a paten, a good editor and a good proofreader (sometimes a single person) you will find lots of errors and lost tons offer constructive suggestions that he was never occurred. I promise. You can be a wonderful writer and have things to say, but if the book is full of typos or grammatical errors, nobody reads it enough to know that.
Mistake # 5: You think the small (first part).
Since I started my adventure self-published in 1999, I read or heard countless stories of self-publishing "success" in newsletters and at meetings and conferences. Often, the coup became a library some copies independently to a book or a library to convince securities or landing the title of a notice published in some children. There is nothing wrong with that.
But I say that the validation of the conclusion of the whole wide world, whatever small, think small. Like everything you deserve are the pieces. The loss of this mentality. You have every right to be there. But if your goal is commercial success, while you should think big, you have be smart on this and develop a campaign that effectively reaches your target audience. Speaking of which …
Error # 6: You are the promotion of good old days.
The Standard Book marketing / promotion model of traditional media calls to hit the ground reviews, articles, presentations on radio and television, etc., that may make sense in the context of a marketing campaign for an ordinary book. But if yours is a niche book, and here is the truth: the average pro media do not care about you.
Even if you have a paperback, but you're an unknown author opportunities remain excellent, do not care about you. An unknown author of a window in the hotel? Fuhgedaboudit.
The best way is through guidance Internet. In a word, to identify your audience know where you post online, contact the owners of these sites and hard work to examine the land, presentation, interviews, green lights to write articles, etc and then repeat. Repeatedly. Speaking of which …
Error # 7: You think the small (second part).
You will not make your book a commercial success by sending a few dozen copies for further studies, advertising and promotion. You have to think of large numbers: 350-400 and more. Send to a large number of carefully designed materials to attack intelligently, diligently followed and some going to happen.
Yes and 350-400 sounds daunting (When I have a life? You lament), but keep in mind three things: (1) is sent these books in a period of three or four years (2) you can easily get one third to half that number in the first months, and most importantly, (3) you can do what I did and hire an intern to manage most of the work of marketing.
I just put my internship with the slots e-mail standard cut and paste a list of contact persons, and guidelines for more prospects. All for about $ 9 per hour. It worked well. Visit internjobs.com internweb.com or an ad for free.
In the same vein …
Error # 8: You Forgot is just a job.
Be called self-publishing, but this does not mean that everything is theirs. As a self-publisher you have a job: the application to build your book. Yes, you need to monitor The book production process (recruitment of creative professionals to address mounting design, cover design, indexing and printing), but Once done, most if not all tasks are not specifically related to marketing (for example, strengthening the application) should be delegated another person. This may mean that the Web design, warehousing, fulfillment, accounting, and more. You'll be healthier, have more fun and improve their performance.
*************
You can not land a publisher? Do it yourself and make a living at all! Read a report free on the profitability of self-publishing www.wellfedsp.com, home of author Peter Bowerman's award-winning 2007 release, Being well-fed-Publisher: How to convert a book in full-time life.
About the Author
Bowerman is the self-published author of The Well-Fed Writer titles (www.wellfedwriter.com), multiple-award winning selections of Book-of-the-Month Club. Over 50,000 copies of his first two books in print have earned him a full-time living for over five years.
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Sublime – Self-Titled 12 Vinyl LP $24.99 Sublime’s self-titled album on vinyl for the first time ever! 17 tracks including “What I Got,” “Wrong Way” and “Santeria.” ©1996/2008 |
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Man Overboard – Self-Titled Vinyl LP $13.99 Man Overboard's self-titled album features 12 tracks including "Dead End Dreams" and "Not The First." |
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Hal Leonard Weezer Self Titled Album Guitar Tab Book Standard $19.95 Hal Leonard Weezer Self Titled Album Guitar Tab Book Standard |
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NOFX – Self-Titled 10 Vinyl EP $9.99 This album doesn’t really have a title since the moniker “self-titled” is so generic and clumsy, and since the band didn’t have the foresight or inclination to come up with a jazzy little symbol, it has been informally dubbed the hardcore 10″. The 10″ part of the name refers to the format, obviously. And hardcore, well, that refers to the music. |
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self-titled – Issue 9 – Single Copy $2.99 From Florence and the Machine to Flying Lotus, Jay Reatard to Cold Cave, self-titled covers an array of artists for one simple reason: we love them. And once you reach the end of one of our fully interactive issues, you will, too. |
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self-titled – Issue 11 – Single Copy $2.99 From Florence and the Machine to Flying Lotus, Jay Reatard to Cold Cave, self-titled covers an array of artists for one simple reason: we love them. And once you reach the end of one of our fully interactive issues, you will, too. |
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self-titled – Issue 12 – Single Copy $2.99 From Florence and the Machine to Flying Lotus, Jay Reatard to Cold Cave, self-titled covers an array of artists for one simple reason: we love them. And once you reach the end of one of our fully interactive issues, you will, too. |
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self-titled – Issue 10 – Single Copy $2.99 From Florence and the Machine to Flying Lotus, Jay Reatard to Cold Cave, self-titled covers an array of artists for one simple reason: we love them. And once you reach the end of one of our fully interactive issues, you will, too. |
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self-titled – Issue 13 – Single Copy $2.99 From Florence and the Machine to Flying Lotus, Jay Reatard to Cold Cave, self-titled covers an array of artists for one simple reason: we love them. And once you reach the end of one of our fully interactive issues, you will, too. |
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CPR Self-Titled mp3 Download $9.99 This CPR download is available in DRM-free, MP3 256kbps format. CPR MP3′s will play on iPod(r) and all MP3 players. Individual tracks and samples of the songs from this album are available by clicking on the product image on the left. Need help? Click here and search for “downloads” to learn more. |
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Nickel Creek Self Titled LP $19.99 Release Date: 2000 Track Listing: 1. Ode to a Butterfly 2. The Lighthouse’s Tale 3. Out of the Woods 4. House of Tom Bombadil 5. Reasons Why 6. When You Come Back Down 7. Sweet Afton 8. Cuckoo’s Nest 9. The Hand Song 10. Robin and Marian 11. The Fox 12. Pastures New |
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Brett Dennen (Self Titled) CD $15 Brett’s critically-acclaimed and hard-to-find solo album featuring “Blessed’ from the Hilton television commercial campaign and fan favorites, the poignant “When I Go” and subtle “Desert Sunrise”.Click on cover image for track list. |
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2006′s Self Titled Release $15 byoP’s 2006 Ecstatic Peace/Universal Release:1) Thresher’s Flail2) Bunk Trunk Skunk3) Bicycle Bicycle, You Are My Bicycle4) Wildcat!5) Adventure6) FUUUUUUN7) Stairway to Heaven8) BOG9) Girls On TV10) We Will Vacation, You Can Be My Parasol11) Let’s Get Sandy (big problem)12) October, First Account13) Love Your Shotgun14) Fill My Pill15) OUCH |
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Fiction Family Self Titled – CD $12.98 Track List:1. When She’s Near 2. Out of Order 3. Not Sure 4. Betrayal 5. Elements Combined 6. War in My Blood 7. Throw It Away 8. Closer Than You Think 9. Please Don’t Call It Love 10. mostly prove me wrong 11. We Ride 12. Look For Me Baby |
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Fiction Family Self Titled – LP $15.98 Includes CD album in mini sleeve. Track List:1. When She’s Near 2. Out of Order 3. Not Sure 4. Betrayal 5. Elements Combined 6. War in My Blood 7. Throw It Away 8. Closer Than You Think 9. Please Don’t Call It Love 10. mostly prove me wrong 11. We Ride 12. Look For Me Baby |
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The Uglysuit – Self-Titled Vinyl LP $9.98 Newcomers to the rock scene, The Uglysuit craft earnest love songs that blend a psychedelic sound with folk leanings. |
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Aficionado – Self-Titled Vinyl LP $11.99 The debut full-length album from Aficionado features guest vocals from Travis Shettel of Piebald and TS & The Past Haunts. |
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Attack Attack! – Self-Titled CD $11.99 On their sophomore effort, Attack Attack! continue their furious path upwards to the top of the hill, blending the most extreme elements of metal and pop to conjure up what can only be categorized as a new genre all together. |
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Imperative Reaction – Self-Titled CD $11.99 Showcasing an evolved sound that combines the band’s explosive live show with the precise, electronic anthems they have built their name on, Imperative Reaction is both a summation and a huge step forward for a band never content to rest on past successes. |
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Broken Bells – Self-Titled CD $12.99 Broken Bells is The Shins’ James Mercer and Danger Mouse, with Mercer on vocals, guitars and bass while Brian Burton aka Danger Mouse plays organ, drums, piano, synths and bass. 10 tracks including “The High Road” and “The Ghost Inside.” |
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Avenged Sevenfold – Self-Titled CD $13.99 For their latest release, Avenged Sevenfold incorporated hints of country and hip-hop. But not to worry, the album is trademark Avenged Sevenfold rock! |
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Apocalypse Radio – Self-Titled CD $9.99 100% D.I.Y independent album. Apocalypse Radio is Branden Steineckert and Brian Patchett. All songs written, performed, recorded, produced, mixed, and funded by Apocalypse Radio. Recorded at Unknown Studios in Orem, UT in 2010. Full length album featuring 16 songs. |
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Ramones – Self-Titled Vinyl LP $15.99 Pressed on 180-gram vinyl with all original replica packaging, including printed inner sleeves. Lacquers cut from the original analog masters by Chris Bellman at Bernie Grundman Mastering. |
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Dr. Ragtime & Pals/Self Titled $14.99 By 2008 Jack Rose had successfully transformed himself from former indie rocker in the group Pelt to guitar picker of undeniable dexterity. DR. RAGTIME & HIS PALS, which pairs Rose with friends such as Glenn Jones and Harmonica Dan, will cement his status as a freak-roots legend. Packaged with the new tracks of DR. RAGTIME is a reissue of JACK ROSE, which features a few of the DR. RAGTIME tracks performed solo. |
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Self-Titled (3-Track Maxi-Single) $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Dr Ragtime & Pals / Self Titled $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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This Album Is Self Titled (Parental Advisory) $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Little Big Town – Self Titled Album – MP3 Download $9.9 Released in 2002, this self-titled debut from Little Big Town sparked the beginning of their successful career in the country music world. By introducing country fans to their unique vocal style and use of harmony, Little Big Town captured the hearts of fans with memorable singles like “Don’t Waste My Time” and “Everything Changes”, both of which achieved huge commercial success. |
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6 Day Bender Self-Titled CD $12 6 Day Bender’s debut studio CD. 16 tracks. Released 2008.1. Best I Can2. Wartime3. Hellbound4. Jail Blues5. Philadelphia6. Down the Line7. Kick Out the Fire8. Devil Lets You Dance9. Checking Out10. Blood On Your Pillow11. Fifteen Years12. Burnin’ in My Heart13. Hurts Me Worse14. Wobbly Ladder15. The Times16. Going Back Again |
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Evanescence – Self-Titled Deluxe CD/DVD $14.99 Evanescence is a record about the band. “I started thinking about it, and it's also that this whole record and the lyrical content… is about falling back in love with this thing, with Evanescence, with what I've obsessed over for a decade, longer than that.” – Amy Lee.Deluxe edition includes four extra tracks and a bonus DVD. |
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Animals As Leaders – Self-Titled Vinyl LP $27.99 180 gram 2xLP edition of the band’s groundbreaking debut! Features a bonus track, gatefold jacket with 3D imagery and custom AAL 3D glasses. Limited to 1,000 copies. |
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Attack Attack! – Self-Titled Deluxe Reissue CD $11.99 This deluxe reissue features new artwork and eight bonus tracks (four new songs, two acoustic songs and two remixes). |
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I Declare War – Self-Titled CD $10.99 “We have elements of a lot of different styles but keep things interesting by straying from sticking to a formula and not writing the same song 11 times.” – Evan Hughes. |
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Mariachi El Bronx – Self-Titled Vinyl LP $14.99 Los Angeles-based hardcore punk band, The Bronx, have created a surprising, complex and strong Mariachi-inspired album as their Mexican folk alter-ego, Mariachi El Bronx. |
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Angel City Outcasts – Self-Titled CD $7.98 This band’s third album features 12 tracks including “Going Crazy” and “Hold On.” |
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Singles From Debut Album Self Titled $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Self-Titled Long-Playing Debut Album $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Self Titled – Unreleased (3-Track Maxi-Single) $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Elf-Titled $9.99 Elf-Titled |
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Unstookie Titled $6 Unstookie Titled – Babyshambles |
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Jaco Pastorius Portrait for Self-titled Album Cover – December 1975 $299 George Gershwin rehearses with conductor Willem van Hoogstraten & the New York Philharmonic for the performance on “An American in Paris,” 1929.Each exhibition-quality print meets the highest photographic standards and is individually created with the finest ink and fiber-based archival paper. |
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Bon Jovi Self Titled LP Cover T-Shirt $19.98 Bon Jovi Cover T Shirt This is an officially licensed Bon Jovi t-shirt in which these Bon Jovi shirts have been screen printed with an official Bon Jovi image on the front. These Bon Jovi tshirts are usually made from heavyweight preshrunk 6oz. cotton tee shirt blanks. Check back often for some of our new Bon Jovi clothing and other Bon Jovi merchandise at great prices only at – www.StylinOnline.com . |
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Be Your Own Pet – 2006′s Self Titled Release – LP $15 byoP’s 2006 Ecstatic Peace/Universal Release:Side AThresher’s FlailBunk Trunk SkunkBicycle Bicycle, You Are My BicycleWildcat!AdventureFUUUUUUNStairway to Heaven BOG Side BGirls On TVWe Will Vacation, You Can Be My ParasolLet’s Get Sandy (big problem)October, First AccountLove Your ShotgunFill My PillOUCH |
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Angela Desveaux And The Mighty Ship – Self-Titled Vinyl LP $7.98 Angela Desveaux and The Mighty Ship take flight on this vinyl LP. Includes insert with liner notes. |
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Queens Of The Stone Age – Self-Titled Double Vinyl LP $18.99 This remastered double LP features the bonus tracks “The Bronze,” “These Aren’t the Droids You’re Looking For,” and “Spiders and Vinegaroons.” |
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Unstookie Titled (Live At The S.E.C.C.) $10 Unstookie Titled (Live At The S.E.C.C.) – Babyshambles |
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Space Illustration Titled Lumenone $24.99 Ron Russell Space Illustration Titled Lumenone – Photographic Print |
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Space Illustration Titled Lumen $24.99 Ron Russell Space Illustration Titled Lumen – Photographic Print |
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Space Illustration Titled Prolyx $24.99 Ron Russell Space Illustration Titled Prolyx – Photographic Print |
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Space Illustration Titled Nova $24.99 Ron Russell Space Illustration Titled Nova – Photographic Print |
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Elf Titled $16.49 5 Rue Christine:50 |
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Titled Untold $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Celph Titled $4.99 We believe it is important to preserve what makes music special, and make it easy to craft listening experiences. At MOG, browse millions songs and play them instantly. Or just turn on radio where you can stop and replay songs. You can also create playlists for any occasion, and even download songs to your mobile. We are dedicated to employing the cleanest but most powerful technology so you can enjoy music as much as ever. |
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(non Titled) $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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Light Illumination Titled Tokyo Millenario $24.99 Light Illumination Titled Tokyo Millenario – Photographic Print |
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Space Illustration Titled Cui Lux $24.99 Ron Russell Space Illustration Titled Cui Lux – Photographic Print |
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Space Illustration Titled Fiat Lux $24.99 Ron Russell Space Illustration Titled Fiat Lux – Photographic Print |
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Space Illustration Titled Duo Novae $24.99 Ron Russell Space Illustration Titled Duo Novae – Photographic Print |
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Exhibition Titled They also Faced the Sea $24.99 Peter Ptschelinzew Exhibition Titled “They also Faced the Sea” – Photographic Print |
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Space Illustration Titled Novae Munda $24.99 Ron Russell Space Illustration Titled Novae Munda – Photographic Print |
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Space Illustration Titled Orbitas Lumenque $24.99 Ron Russell Space Illustration Titled Orbitas Lumenque – Photographic Print |
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Space Illustration Titled Novae Stella $24.99 Ron Russell Space Illustration Titled Novae Stella – Photographic Print |
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Space Illustration Titled Celestra II $24.99 Ron Russell Space Illustration Titled Celestra II – Photographic Print |
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Self $9.99 Self |
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The Self $16.2 The Self |
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Bronze sculpture, ‘Self Confidence’ $862.95 By Anamaria Vieira this elegant sculpture illustrates a play on words. She names the piece Desenvoltura, meaning “self confidence.” Yet the figure’s movement also suggests an unwrapping, a freedom from its envoltura. Polished contours take shape in bronze with a dark, antique finish, the lithe body suggesting a dancer. It stands on a granite base. Titled “Desenvoltura” in Portuguese. |
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‘Self Portraits’ (2006) $909.95 Caught up in different moods, artist Wilmer Lalupu Flores shares them through a series of self portraits. His work is expressionistic with a strong cubist influence, intensified by his simple palette of browns, black and ivory. “Through the expressions, and in different situations, you can understand my subjective points of view,” he confides. Titled “Autorretratos” in Spanish. |
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‘Code Fer in Lines � Self Portrait’ $164.95 Lucid images appear amid a seeming cacophony of lines, depicting a face in fragments. “This is an exercise in textures,” Fernando Niragob says. “The self portrait is a fundamental part of an artist’s work. In my case, they are rare but they do exist. Their transcendence is mostly playful.” Titled “C�digo Fer en rayitas (autorretrato)” in Spanish. |
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Yet Not Titled Ep $4.99 For everything you do, there’s a song that hits the spot. MOG brings them all to you: a world of music on demand, unlimited mobile downloads and ways to discover music free from the limitations of Pandora. The music you love, with you everywhere you go. |
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‘Self Portrait II’ (2006) $909.95 Six faces reveal different moods, each one a representation of the artist. Wilmer Lalupu Flores works in an expressionistic style with a strong cubist influence. “These are studies that recreate my gestualities, managed through different expressions,” he says. Titled “Autorretratos II” in Spanish. |
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Self to Self $36.62 Self to Self |
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‘Self Portrait’ (2001) $919.95 “Numberless personages walk the streets. Only portions of their bodies can be seen, and one perceives his reflection on the sidewalk, pausing while the others continue on their ways, hurrying about their daily errands. This painting is a literary description,” says Peruvian artist Leontina. “My inspiration was the poem 13 hombres que Miran (13 men looking) by Nicol�s Guillen. Titled “Autoretrato” in Spanish. |
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People Walk Through a Tunnel of Illumination Titled Tokyo Millenario $24.99 People Walk Through a Tunnel of Illumination Titled Tokyo Millenario – Photographic Print |
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Illustration Titled Play Ball Baseball Player Waiting For Pitch $19.99 Illustration Titled “Play Ball” Baseball Player Waiting For Pitch – Premium Poster |
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Woodcut of the Virgin Mary, Titled: S. Maria De Perpetuo Succursu, 1850 $19.99 Woodcut of the Virgin Mary, Titled: S. Maria De Perpetuo Succursu, 1850 – Premium Poster |
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Portrait of an African American Man with a Shoeshine Box, Titled: ‘shine Sah ‘, 1899 $19.99 Portrait of an African American Man with a Shoeshine Box, Titled: ‘shine Sah ‘, 1899 – Premium Poster |
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Boy Looking Through Window at Christmas Toys, Titled: ‘Xmas Toys’, 1900s $19.99 Boy Looking Through Window at Christmas Toys, Titled: ‘Xmas Toys’, 1900s – Premium Poster |
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Rocky Mountains with Horseback Riders in a Valley, Titled Kingdom of the West Wind $19.99 Rocky Mountains with Horseback Riders in a Valley, Titled Kingdom of the West Wind – Premium Poster |
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Artist Louise Bourgeois W. Piece Titled Confortation, at the Museum of Modern Art $99.99 Artist Louise Bourgeois W. Piece Titled “Confortation,” at the Museum of Modern Art – Premium Photographic Print |
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Plaque Titled Washington at Valley Forge Made of Bronze with Profile of George Washington $34.99 James Wehn Plaque Titled “Washington at Valley Forge” Made of Bronze with Profile of George Washington – Giclee Print |
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Sculptor Reuben Nakian Standing with Finished Work Titled The Rape of Lucrece. $99.99 Gordon Parks Sculptor Reuben Nakian Standing with Finished Work Titled “The Rape of Lucrece.” – Premium Photographic Print |
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Copy of a Statue Created By Antoine-Louis Barye Titled Panthere De L’Inde $34.99 James Wehn Copy of a Statue Created By Antoine-Louis Barye Titled “Panthere De L’Inde” – Giclee Print |
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I Am The Avalanche Lightning T-Shirt 2XL $22.5 Lightning strikes on this black tee inspired by the band’s self-titled debut album. |
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I Am The Avalanche Lightning T-Shirt 3XL $24.5 Lightning strikes on this black tee inspired by the band’s self-titled debut album. |
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I Am The Avalanche Lightning T-Shirt 4XL $26.5 Lightning strikes on this black tee inspired by the band’s self-titled debut album. |
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I Am The Avalanche Lightning T-Shirt $20.5 Lightning strikes on this black tee inspired by the band’s self-titled debut album. |